Sixteen soft furniture brand into small price adjustment era

Material shortage facing the reality of price hikes of raw materials, furniture prices after all is a terminal market reaction, which in the end will be up brand, or how much, I am afraid wants to brand the size, visibility, funds chain of its anti-risk ability, which many large businesses are very directly forewarned prices . Businessmen and the Golden Week 11 as a "price adjustment" critical point, one is to be contributed to "the nine-10" situation season sales, two to the holiday is ready to buy furniture consumers purchase a calm, comparison shopping opportunities.

A. adopt holiday shoppers gentle economic price adjustment
"Now we riveting foot Jin fight or holiday economy, the next control other activities will cost." The past will be repeated in many major merchants show, to find a brand joined to promote construction of two is to promote sales, but now shoppers in the purchase cost of upgrading the circumstances and not rashly price increases, the additional expenditure funds for the activities of a more equal share of the profits thin. In addition, major exhibition season activities, though it will push forward the current performance, but is ahead of holiday activities to divide up profits, due dilute the "short season" market.

B. protagonists will be a price adjustment, "11" furniture new
9,10 decoration in the season, to a certain extent, promote the development of the furniture sales in the upcoming Golden Week, many home stores have seen this opportunity to make a basin runneth over, although thin profits, but the sharp sales for dealers%, but still very attractive. According to report, the majority of businessmen price adjustment very stringent measures, in addition to substantial profit retention is no longer, will "11" price adjustment as a new listing of the pilot sites. "Although the original products uncompetitive, but the quality is not a problem, so there will not be eager to get rid of, the range will be none other than consideration. As the prices of raw materials and new businesses after the introduction of the first sources, the cost will be high fashion models coupled with the first beach markets, natural value of money. " some dealers said.

C. original copy on the high-end furniture brands
The face of the volatility of raw materials prices, manufacturers and vendors more passive, the fittest strong, many brands began to think about how to improve their Royal risks. The price adjustment should, under the amendment. Apart from the above mentioned price adjustment strategy, the number of enterprises in the management of their own a significant adjustment.
"Since the end of last year from a wave of price increases, we prepared in production and marketing, further adjustments, in this era of surplus furniture, the only fight is strength." It is understood that many furniture brands follow large enterprises management, learning, regardless of brand positioning is done , engage in the promotion or the training, all are learning to promote enterprise growth. Some small brands showering employ large foreign brands elite specialized experts as consultants.
Ever more furniture enterprises operating in the same primitive capital accumulation, a few pairs of brand value positioning and publicity, but the lack of good product reputation, or when faced with peer competition, product replacement will be in trouble. In similar products flooding the market today, and only pinpoint positioning, focus on the design originality, brand value can be found believers.
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