Media resources aimed at the high-end furniture industry started Brand warfare

CCTV 2008 gold resources tender note, held recently in Hangzhou, Zhejiang. As "Zhejiang create" a representative of a part of the furniture enterprises also appears in the venue, seeking to build its own brand media advertising resources.

CCTV to participate in the tender note, Wahaha, HAI, nearly 100 people medicine, and other well-known enterprises in Zhejiang, which also appeared Gu of this brand new furniture. Despite Gu process sofa in the country has opened more than 600 stores last year exceeded 2.6 billion yuan in sales in the software No. 1 in the furniture industry, but for many consumers, it is not a familiar brand.

Zhejiang Gu process sofa Liu Hong, vice president of manufacturing: "we must rely on terminal mode to promote brand very limited Gu today become industry to the well-known brand in the mass consumption is not with our strategic coordination with"

Liu Hong said, the next will be about 10% of sales, in the national media to build brand sales in a few years to break through 10 billion. CCTV also participate in the tender note furniture enterprises, and Sichuan double tiger furniture. Industry sources, put the current furniture industry in the mass media advertising, a lack of continuity and systematic comparison, monopolistic in nature, a very high coverage of the brand has not yet appeared, the industry leading brand for the emergence of left a space.

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