According to the German Economic Research Institute for Economic Research reported that in July the world economy in 2001 fell to the lowest point since the 9.11 incident. Seven years ago, terrorist attacks and economic stagnation, economic downturn has shown a red warning status. In Germany and other European countries, the economic surge come to an end, the recession has begun. The continued growth in energy and food prices fuel inflation further and add to manufacturers such as consumer pressure. The pressure on manufacturers to double, in addition to efforts to reduce the sharp increase in production costs, must also cope with the downturn in the market for sale. Under such circumstances, companies find their own market position adjustments in order to get out of this economic crisis, is the most meaningful initiatives.
First, Germany domestic furniture industry slump As of the end of May, the German furniture manufacturers produce goods of the total price of about 6,700,000,000 euros, an increase of 3.7 percent last year. The data seem to make people feel the existence of an economic downturn and the impact, but this is only a superficial situation. Hidden in the data under the domestic business fell 2%, as well as the growth rate of decline in export business. Germany weakness in the market is already a fact, the impact will be further expanded. June furniture line for a double-digit rate of decline in business since the beginning of the summer. Economy "loopholes in the summer," has always existed, but there will be a general recovery in the fall. In view of the global economy this year, cyclical climate, no matter how the situation in the fall optimistic about the economic recovery, Germany should be cautious about business.
Second, a weak export market A series of indicators show a gradual decline in business outside Germany. Germany's main foreign markets, economic prospects are bleak, such as: a good trend of development of the United Kingdom, Spain all of a sudden real estate stagnation. May furniture export business with the same period last year compared to only 3.5 percent growth. Although the annual export volume grew by 9.7 percent, but the market is significantly less power. At the same time, imports rose significantly. This has become a commodity market prices down a major signal. In the first quarter of 2008 and total imports last year compared to the same, and as of the end of May, while imports have increased by 4%.
Third, the response In the face of tough market conditions, only lament is not enough, the industry must achieve three goals: cost, the lower the cost of each product in order to maintain domestic and international competitiveness. Products, continue to bear quality. Because of intense price competition in the market, there are many flaws in cheap goods, in this case, the product quality is more important. Sales, neighboring countries must open up foreign markets in order to be able to shake off the economic downturn. German businesses should be actively looking for more sales channels. Product processing enterprises and make their own decisions should be effective competition driving force.