By the global financial crisis, not only domestic manufacturer to feel the pressure of the market, forcing some dealers lost confidence in some enterprises to give up because the dealers have suffered large losses. Some experts believe that the current economic environment more conducive to business Direct mode to control the risk.
Agents are injured abandoned factory
Reporters in an interview that part of household furniture, ceramics enterprises dealers "wash its hands off" a substantial reduction in market sales, resulting in product backlog, a huge loss. A ceramic high, revealed to reporters who now rely on the majority of ceramic enterprises to increase dealer sales channel, the current market conditions the impact on small businesses particularly. "If dealers do not suddenly, you lose not only customers, but also to sell their products did not come back," the company said that dealers do not want a brand agent, generally agreed that having the manufacturer. Relatively sluggish in the current market, this will increase the concerns of manufacturers.
According to industry sources, the financial impact of the most vulnerable tsunami-affected non-brand distributor agent. Guangdong this year, the closure of more than 7000 small and medium-sized or relocation, including furniture, ceramics and other businesses affected by a larger home. Some dealers fear brand manufacturers agents on-hand the sudden closure, and sometimes will take the initiative to choose to give up.
It is understood that in order to maintain sales growth, this year, a lot of Foshan ceramic enterprises to enhance communication with the dealer. Ceramic Sanitary Ware, Foshan Hua Liu Guangren general manager said that the dealers manufacturers brand values and reputation management level, this confidence is built up of long-term cooperation, and relations were relatively firm.
Direct mode to facilitate enterprises to enhance crisis control
However, some companies believe that the current unstable market situation, the model can take the Direct enhance the risk management control. In recent days, furniture by the National Federation of Industry and Commerce Association Committee of cabinet cabinet industry-sponsored the annual meeting in Guangzhou Phoenix City Hotel held. At the meeting, all enterprises and associations of the Chinese Kitchen 20-year review process to explore and summarize.
"Why do some trees have been the arrival of the hurricane uprooted it? Is not long since stabilized with" a strong market, many companies only growth, forget to take root, impetuous mind clear; when the crisis comes, a solid foundation of sales terminals enterprises will fall, usually steady business opportunity you can go faster.
Some experts think that as a result of a need to rent a larger home shop space, the use of agent sales channels will help reduce management costs, but before the financial crisis, businesses If you want to have a strong ability to control, you can try to direct mode channels.
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