China's furniture industry after nearly 20 years of development, has formed a certain scale of the industry, there have been some advanced level of international business and furniture star furniture industries. In terms of number of enterprises, firm size, industry concentration, industry output value, export volume, product type, structure, processing methods, the degree of mechanization, new materials, applications, and scientific management has been markedly improved, has formed a production, scientific research , standards, intelligence, detection, education and a combination of complementary products that a more comprehensive industrial system. As a result of opening to the outside world, outside the primer within the change of policy innovation, advanced technology into China, furniture production and economic benefits have increased significantly, the furniture market was the growing trend, China's furniture industry in the international Furniture production, technology and trade has a certain status. However, due to various enterprises, between the coastal furniture design, production, marketing, the gap between the level of a larger development is very uneven. Blind pursuit of some companies "small and complete", division of the lack of collaboration. In furniture production and circulation, blind mount, low levels of production or the flow of the construction of facilities to repeat too much. At present, although China's furniture industry has been out of the woods, but still in the stage of development, being the second business, how healthy, steady and sustainable development, as the furniture industry should be well considered and resolved the following eight areas:
1 system
Part of the domestic furniture industry in addition to joint ventures and wholly-owned large and medium-sized private enterprises, the majority of the system is still in the form of family, despite the family system in the early development stage of capital accumulation has played a certain role, but when the enterprise has developed to a certain stage, the existing family system that has largely hindered the development of furniture, family furniture business development, it is worth our thought.
2 management
Most of the furniture was still in the small and medium-sized furniture companies an extensive management phase, the lack of scientific management of modern business concepts and methods, non-standardized operation of enterprises, the low quality of personnel, lack of long-term development of business planning, product design, production technology, quality control, etc. The management is not enough.
3 technology
Despite China's furniture industry the existing 5 million home, but still more than 80% of small and medium-sized private enterprises, the overall level of trade is not very high, with the exception of some key, emerging enterprises and infrastructure has taken the lead in a better approach or reach the international advanced level, the most of the furniture business-to-the introduction of inadequate digestion and absorption of machinery and equipment, supporting technology can not keep up, the use of non-place, and failed to give full play to their capabilities, raw materials and energy consumption, low productivity, high cost of processing less than the exchange of parts and components and the standardization of the requirements, products, and lack of follow-up enterprises.
4 talents
At present, China's furniture industry with the rapid development emerged in the furniture industry, management, production, design, marketing, trade, the shortage of professional and technical personnel of the phenomenon, and our furniture is also a professional even though more than 20 years of history, but also post-graduate doctoral and master's degree, However, due to various reasons, colleges of education and personnel training, always behind the development of the industry, talent is always in short supply. At the same time, many furniture companies seeking short-term benefits only, rather than seeking to raise skill levels and training of technical personnel; most often leading the rush to "recruitment, before digging, to use them," but not "to stay only until it, Yucai "The result is not only" talent is hard to find "and" hard left ", making a more serious brain drain phenomenon. Some companies to blindly believe in equipment but have neglected to introduce and train professionals to ignore the improvement of the quality of personnel so that even with advanced equipment and production lines, product quality does not pass, and there are still many imported equipment can not function properly.
5 brand approach
Most of the furniture business in China is still in "no-brand positioning", "what products sell well on what" cultural products less emphasis on corporate culture and furniture and refined cultures, do not pay attention to the search for design, technology, products, service upgrades, do not pay attention to certain (types of) products fine furniture, so thoroughly, and become stronger and brand enhancement, low-priced competition hindered the development of furniture industry. Less furniture brands, products with low added value, brand competitiveness is not high.
6 resources
At present, the production of furniture, wood is still one of the most important natural resources, with the level of people's consumption level and the improvement of a growing shortage of timber resources, but we and some of the furniture industry, furniture and wood products businesses, while maintaining economic At the same time, rapid growth, there is no reasonable savings and optimize the use of resources, environmental protection awareness, lack of reliance on scientific and technological progress and improve the quality of workers to continuously improve product quality and upgrade products, as well as to promote the concept of moderate consumption, with little regard for environmental impact and resource consumption and sustainable development. In addition, the lack of most of the furniture business materials, energy, information, personnel and other resources and the integration advantages.
7 markets
China's furniture industry product sales, currently has two situations: export products for OEM production and sales; sluggish domestic sales, product marketing, marketing system imperfections. The former are governed by the international market and the procurement agent's control, the capability of independent innovation capacity and market response degradation, lack of research on foreign markets, lack of understanding of international market information, together with the foreign trade of China's furniture is not high quality employees, foreign trade, some aspects of the operation of the system is still not perfect, disappear as soon as orders and market changes, enterprises will be affected or even fold up. Clear that a number of foreign investors, China is not the least to win foreign markets of products, but with the international practice in foreign trade management system and the corresponding mode of operation. The latter is a strong lack of market information gathering, and rapid response capability, take the initiative to guide the sales and weak consumption, lack of market awareness and creative ability, once the popular trend of the market changes, companies can not keep up.
8 issue of the industry chain - the pattern of feudal-style industry
In recent years, Chinese furniture enterprises are mainly located in the Pearl River Delta, Yangtze River Delta, Bohai Sea, the Northeast and Southwest, such as the five areas of focus for furniture production. However, apart from Guangdong Province (in particular, Shenzhen, Shunde, Dongguan three) of the furniture a more reasonable distribution of the industrial chain and matching in its perfect nature, the majority of the region is still lack of the industrial chain division of the situation off. Therefore, the pattern of the industrial chain of furniture should be the manufacturing, retail, retail trade, the exhibition industry, supporting industry (materials, machinery, accessories, jewelry), education industry, consulting industry (design, management, technology, human resources), such as mutual extensive division of labor interchange and collaboration, the formation of industry complement each other, to play the overall competitive advantage and achieve win-win cooperation.