NEWS
Is known as the industry barometer of Guangdong Dongguan Furniture Fair at the recently launched, various furniture companies have unveiled new products bring the annual event. The most notable was undoubtedly the Dongguan Yusheng Furniture Local furniture brands, this has never been known by consumers and even industry peers are not too familiar with the furniture brand, pure Scandinavian style furniture conquered people's eyes. This is due to Yu Sheng furniture, it has been for several years to the international well-known furniture brand OEM production, the products are sold overseas, production-oriented enterprises in the beginning of this year acquired a bold well-known Danish furniture brand - MAXSOFT Maishi sofa, and Maishi sofa will be acquisition of the core design team to begin independent research and development, design, production, marketing products, which widened the Yusheng Furniture fought a prelude to the domestic market.
Acquisition of furniture, sofa, Guangdong Danmaimaishi
Yusheng Furniture, since its inception in 1996, it has been internationally known furniture brand OEM production, products are sold to more than 100 countries, with annual sales over the years has been impressive achievements Qibaqianwan U.S. dollars. The most impressive is the beginning of this year, the export-oriented furniture industry suddenly force, high-profile acquisition of renowned Danish furniture brand MAXSOFT Maishi sofa, so that from a foundry business into a set of R & D, design, production, sales One of the all-furniture industry.
Last year, an economic winter, so that most of foreign foundry-based furniture company embarked on the road to turn off the factory switch. Some adhere to the remaining companies began pondering how to make a comeback, in which a shortcut is the transformation of domestic sales. But in the face of competition was already in full swing of the domestic furniture market, these "outsider" was pinned down.
Yusheng Furniture, chairman of Magnum Chang chose to acquire the Danish furniture brand, and its core design team together with the acquisition of this strategy, "With the core R & D personnel, combined with our many years of OEM production experience, we can do very well. "
Through the "shell" to attack the deep transformation of the domestic market
Fought in the domestic market, the biggest problem is the building of brands and channels. Maishi sofa by borrowing the "shell" to open the way to the domestic market of the first doors.
Maishi sofa next step is to spread rapidly in the national market sales network, Mai-Lin Chang said that at present, Maishi sofa has more than 20 stores across the country, end of the year plans to expand to 50 stores in 2011 , Mai Shi sofa across the country will have 200 stores, 3-5 years, the number of stores to 400. So quickly erected in the national sales network, Magnum-chang's secret is that win-win situation with the dealer. "In the past to open a furniture store or agent a furniture brand, the threshold is high, the high proportion of low initial fee and the amount of the initial purchase of furniture manufacturers in particular the well-known enterprises arrogance. Yusheng furniture, but be completely in the face of dealer put a moderate face, and all can be free to join Maishi sofa dealers, manufacturers dealer stores also subsidizes the cost. This is some circles for many years in the furniture dealer who had fought, is a great the good news. "
Furniture manufacturing adhere to the "design-oriented"
Looking at China's furniture manufacturing force, they are most lacking in core competencies What is this? Is to design R & D!
"Product is not designed to, there is no soul." Maishi sofa MICHAEL PETERS, chief architect, said: "Mai Shi sofa will follow the original design of people-oriented philosophy, tradition and carry forward the pure Danish descent, to create a genuine atmosphere of the Nordic product, the Danish leisure, quality, enjoyment, original high-end way of life to the Chinese consumers. "
"China most of the furniture industry in product design, has been walking to imitate, copy path to make the product a lack of content, can not give consumers a vibrant sensory experience and vitality. Such competitiveness of enterprises is very weak. The Yusheng furniture to enter the market before they are ready to work, the most important design issue was first developed to solve lost. "Yusheng Furniture, director of marketing Goimbault only said that in the consumer front, Yusheng Furniture confidence enough to sustain the confidence in the domestic market in China Yusheng Furniture on the go a long long time to attract and Dangdang.
Yadea furniture includes: modern classic furniture ,Design furniture,egg chair,Swan Chair,barcelona chair, eames lounge Chair,Knoll Sofa,Chaise Lounge LC4 ,LC2 arm chair ,LC3 arm chair,Womb Chair,Eames office furniture,Noguchi Table,Barcelona Daybed,Barcelona Bench,Eileen Gray Table,Soft Pad Management Chair,ball chair,Bar Chair,Bubble Chair,Diamond Chair,Arco Floor Light,Panton Chair,Tulip Table,Charles and Ray Eames Chair,Tulip Side Chair,Coffee table,wooden furniture,Metal furniture,Art Furniture,Acrylic furniture,Glass furniture,fiberglass furniture.
Acquisition of furniture, sofa, Guangdong Danmaimaishi
Yusheng Furniture, since its inception in 1996, it has been internationally known furniture brand OEM production, products are sold to more than 100 countries, with annual sales over the years has been impressive achievements Qibaqianwan U.S. dollars. The most impressive is the beginning of this year, the export-oriented furniture industry suddenly force, high-profile acquisition of renowned Danish furniture brand MAXSOFT Maishi sofa, so that from a foundry business into a set of R & D, design, production, sales One of the all-furniture industry.
Last year, an economic winter, so that most of foreign foundry-based furniture company embarked on the road to turn off the factory switch. Some adhere to the remaining companies began pondering how to make a comeback, in which a shortcut is the transformation of domestic sales. But in the face of competition was already in full swing of the domestic furniture market, these "outsider" was pinned down.
Yusheng Furniture, chairman of Magnum Chang chose to acquire the Danish furniture brand, and its core design team together with the acquisition of this strategy, "With the core R & D personnel, combined with our many years of OEM production experience, we can do very well. "
Through the "shell" to attack the deep transformation of the domestic market
Fought in the domestic market, the biggest problem is the building of brands and channels. Maishi sofa by borrowing the "shell" to open the way to the domestic market of the first doors.
Maishi sofa next step is to spread rapidly in the national market sales network, Mai-Lin Chang said that at present, Maishi sofa has more than 20 stores across the country, end of the year plans to expand to 50 stores in 2011 , Mai Shi sofa across the country will have 200 stores, 3-5 years, the number of stores to 400. So quickly erected in the national sales network, Magnum-chang's secret is that win-win situation with the dealer. "In the past to open a furniture store or agent a furniture brand, the threshold is high, the high proportion of low initial fee and the amount of the initial purchase of furniture manufacturers in particular the well-known enterprises arrogance. Yusheng furniture, but be completely in the face of dealer put a moderate face, and all can be free to join Maishi sofa dealers, manufacturers dealer stores also subsidizes the cost. This is some circles for many years in the furniture dealer who had fought, is a great the good news. "
Furniture manufacturing adhere to the "design-oriented"
Looking at China's furniture manufacturing force, they are most lacking in core competencies What is this? Is to design R & D!
"Product is not designed to, there is no soul." Maishi sofa MICHAEL PETERS, chief architect, said: "Mai Shi sofa will follow the original design of people-oriented philosophy, tradition and carry forward the pure Danish descent, to create a genuine atmosphere of the Nordic product, the Danish leisure, quality, enjoyment, original high-end way of life to the Chinese consumers. "
"China most of the furniture industry in product design, has been walking to imitate, copy path to make the product a lack of content, can not give consumers a vibrant sensory experience and vitality. Such competitiveness of enterprises is very weak. The Yusheng furniture to enter the market before they are ready to work, the most important design issue was first developed to solve lost. "Yusheng Furniture, director of marketing Goimbault only said that in the consumer front, Yusheng Furniture confidence enough to sustain the confidence in the domestic market in China Yusheng Furniture on the go a long long time to attract and Dangdang.
Yadea furniture includes: modern classic furniture ,Design furniture,egg chair,Swan Chair,barcelona chair, eames lounge Chair,Knoll Sofa,Chaise Lounge LC4 ,LC2 arm chair ,LC3 arm chair,Womb Chair,Eames office furniture,Noguchi Table,Barcelona Daybed,Barcelona Bench,Eileen Gray Table,Soft Pad Management Chair,ball chair,Bar Chair,Bubble Chair,Diamond Chair,Arco Floor Light,Panton Chair,Tulip Table,Charles and Ray Eames Chair,Tulip Side Chair,Coffee table,wooden furniture,Metal furniture,Art Furniture,Acrylic furniture,Glass furniture,fiberglass furniture.
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